If you still think BOTOX is only for the rich and famous, think again. Last year alone, over 7 million people had BOTOX, according to the American Society of Plastic Surgeons®, and that number continues to grow. BOTOX and other injectable treatments are officially mainstream, and we have millennials to thank.

Yes, the “me” generation has freed BOTOX from secrecy and made the muscle-relaxing injections socially acceptable. Now, BOTOX aficionados don’t have to hide behind an “I-just-woke-up-like-this” faux modesty. They post selfies, tag their dermatologists, share online reviews, and even host BOTOX parties.

So, why are millennials so fond of BOTOX? Here are a few reasons:

1. It’s social media friendly.

There’s no question that millennials love social media. According to one report, 90% of young adults ages 18–29 (i.e., millennials) use social media. From Facebook to Instagram to Snapchat, millennials are plugged in. And with the pressure mounting to look perfect in every post, it’s no wonder that BOTOX has become their new best friend. BOTOX can smooth away lines and wrinkles, making you look younger and more refreshed. For many millennials, it’s their version of a real-life filter.

2. It works for many ages.

You might be thinking, “Aren’t millennials too young for BOTOX?” After all, the birth year requirement to be considered a millennial is fairly loose — anywhere from the early 1980s to the early 2000s. So, by this definition, millennials could range in age from mid-to-late teens all the way up to late 30s.

But how young is too young for BOTOX?

Well, that depends on your doctor. Some don’t want to inject anyone under a certain age, say 21, for example. But others argue that your chronological age is less important than your skin’s age. If you smoke, tan, and eat an unhealthy diet, your skin may age much more rapidly than the skin of someone who lives a healthier lifestyle. Genetics also plays a part in skin aging. For this reason, many doctors suggest getting BOTOX as soon as you start to see lines and wrinkles that don’t go away when your face is at rest.

3. It helps prevent wrinkles.

Although it hasn’t been scientifically proven, many physicians theorize that BOTOX can help prevent future wrinkles, which is a huge draw for millennials. Because BOTOX prevents your facial muscles from contracting, it stops you from making the facial expressions that cause wrinkles. The result is less pronounced wrinkles over time, and a longer-lasting youthful glow.

Some doctors promote BOTOX to help “train” your face not to make certain movements that cause unwanted lines. Renee Snyder, an Austin dermatologist and RealSelf contributor, says, “If you keep up with your BOTOX, it will help you learn how to retrain those muscles. You learn to not frown anymore if you use BOTOX in the frown lines. The muscles in the area will atrophy and become less able to fire with movements. Eventually, you’ll need less BOTOX. I have patients that come in every 6 months now.”

4. Celebrities love it.

Celebrities love BOTOX, and millennials love celebrities. They grew up watching reality TV shows that featured their favorite A-listers going in for cosmetic treatments to plump, smooth, and enhance their features. Seeing your favorite celeb get BOTOX injections demystifies the procedure and makes it all the more appealing.

5. It’s versatile.

Most people know that BOTOX works well for frown lines, but it also can help with a number of other cosmetic concerns. For example, did you know that when injected under the arm, BOTOX can treat excessive sweating or hyperhidrosis?

BOTOX can be used to:
• Lift the brows
• Treat a “gummy smile” (a smile that shows excess gum tissue)
• Soften a square jawline
• Improve the look of vertical neck lines or “neck bands”

This versatility allows millennials to customize their BOTOX treatments to suit their personal, ever-changing needs.




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